Technovation Girls is a free technology-based program for girls aged 8 to 18. Every year, girls across the globe step up to solve problems in their community with technology through Technovation Girls. The Ukrainian branch of the competition, Technovation Girls Ukraine, was launched and has been supported by Western NIS Enterprise Fund since 2016.
Technovation Girls Ukraine approached us to develop and implement a social media marketing strategy that would help to increase competition registrations among girls aged 8 to 18 on Instagram and TikTok, and also increase brand awareness among potential mentors, parents, and young specialists on Facebook. For this project, we also hired a UGC content creator, developed a custom TikTok strategy, and held an influencer campaign.